CBD Products Market: News for 2025

According to Fortune Business Insights forecasts, the global CBD industry is poised for impressive growth - the value of the CBD market is expected to reach as much as US$202.45 billion by 2032!

2025 promises to be a pivotal year for innovation and development. The growing focus on related cannabinoids, industry consolidation through co-production, and rapidly growing demand for new products are driving CBD manufacturers to not only meet rising consumer expectations, but also to keep up with CBD market trends.

In this article, we will review the latest CBD market trends, news on CBD legal regulation, information on the latest scientific research, and the latest CBD products.

CBD Market Trends (2025)

In recent years, CBD has become a part of many people's daily wellness routines. It's safe to say that the popularity of this natural substance is not just a passing fad - it's the result of growing public acceptance and understanding of the health benefits it provides.

Looking ahead to 2025, the global CBD market is set to continue its rapid growth. Let’s take a look at the key recent trends in the CBD market and gain a better understanding of where this dynamic industry is headed next.

Focus on other cannabinoids

Many experts in the global CBD market predict that CBG , CBN , and CBC products will become even more popular worldwide by 2025. This should come as no surprise, as these cannabinoids are receiving increasing scientific attention for their unique therapeutic properties and are becoming an important reason for the development of new products. We share brief information about each of these cannabinoids:

• CBG - also called the "mother of all cannabinoids", is currently being studied for its potential benefits for eye health and unique anti-inflammatory and antibacterial properties.

• CBN is increasingly being valued as a natural sleep aid because it has sedative effects and can help alleviate sleep disorders, including insomnia.

• CBC is a cannabinoid that shows great potential in the field of mental health.

Manufacturers that invest in research and development of these cannabinoids are likely to gain a competitive advantage in the market, as they will be able to offer consumers innovative solutions that go beyond traditional CBD products.

Functional CBD products

Most manufacturers around the world are increasingly offering functional CBD products that combine not only primary and secondary cannabinoids, terpenes and other plant ingredients such as ashwagandha, melatonin or vitamins such as vitamin D, for more targeted effects - better sleep quality, stress reduction or maintaining emotional balance, etc.

Water-soluble CBD formulas are also becoming increasingly popular as they ensure better absorption of the active ingredients in the body.

New CBD extraction methods

Ultrasonic extraction and chromatography technologies are becoming increasingly advanced, which reduces the cost of cannabinoid extraction. In the near future, with increasingly advanced CBD extraction methods, the prices of CBD extracts should decrease and the availability should increase.

Some global producers have already begun using various genetic engineering technologies to extract cannabinoids from yeast and algae. It is likely that in the future this will help reduce the dependence on large-scale cultivation of fiber hemp and ensure a more consistent cannabinoid composition.

Organic farming

Sustainability is becoming a key aspect of any business, and the CBD market is no exception. More and more cannabis growers are adopting regenerative farming methods such as crop rotation, organic soil amendments, and no-till farming to improve soil health and promote carbon sequestration in the soil.

Each manufacturer must clearly state where and under what conditions the hemp from which the CBD products are extracted was grown .

CBD Regulatory News

The process of regulating novel foods , which currently include CBD, began in 2018 , but was later suspended. By spring/summer 2025, the Food Standards Agency (FSA) and the Food Standards Agency of Scotland (FSS) plan to make their first recommendations to their governments on further regulation of CBD - a public consultation that will last approximately eight weeks has already begun. Formal approval of the regulation of CBD products in the United Kingdom would be a precedent that has not been set by either the European Food Safety Authority (EFSA) or the US Food and Drug Administration (FDA).

This stage is crucial for the entire CBD industry, and most UK CBD producers are encouraged to start preparing for this process now so that they can actively participate in the consultation process and adapt to future changes.

Latest scientific research (2025)

CBD was discovered back in the 20th century, but relatively little is still known about the potential applications of this natural cannabinoid in modern medicine.

A growing body of scientific research suggests that CBD may have beneficial effects on a variety of health conditions, such as insomnia , anxiety , etc. With a clearer understanding of how this natural chemical affects different ailments and health conditions, members of the medical community can recommend cannabidiol as a complementary wellness tool to their patients.

We invite you to familiarize yourself with the information from 4 recent scientific studies that shape this perception.

Effects of CBD on inflammatory bowel disease (IBD)

A study published in 2024 examined the effects of CBD on inflammatory bowel diseases (IBDs), such as Crohn's disease and ulcerative colitis, for which the exact causes are still unknown and effective treatments do not exist. The cross-sectional study followed both women who used CBD and those who did not use CBD, observing changes in their symptoms, severity, and overall quality of life.

The results of this scientific study showed that the group of study participants who used CBD experienced relief of symptoms and an easier daily life. However, the researchers who conducted the study emphasized the need for more research in this area. Experts noted that the data obtained during the study indicate the potential benefits of CBD in reducing pain and nausea associated with UZL, stimulating appetite and improving overall quality of life.

The effects of medical cannabis and CBD on dementia

Researchers at the University of Kentucky are currently participating in a groundbreaking clinical trial examining the effects of medical cannabis and CBD on managing symptoms of late-stage dementia . The LiBBY trial, funded by the National Institutes of Health and approved by the Food and Drug Administration (FDA) , aims to evaluate the effects of cannabis-based treatments on reducing distress and discomfort in patients with advanced dementia, given that dementia is a condition characterized by limited palliative (inpatient) care options.

This study was named after a patient with late-stage dementia. The patient's specific case, which faced limited treatment options, prompted the search for alternatives, including medical cannabis and CBD. The main goal of the study was to provide scientific evidence for the effects of THC and CBD on dementia symptoms.

The researchers say that the fact that cannabinoid receptors in the human brain are involved in the regulation of emotions was also one of the main factors that prompted this study. The scientific community now hopes that the results of this study will help improve the quality of life of dementia patients by facilitating their communication with loved ones and caregivers.

CBD cosmetics and their effects on sun damage and skin cancer

A recent study published in the Journal of the American Academy of Dermatology has revealed another positive property of CBD - its effect on sun damage. Importantly, the data collected during this study suggests that CBD may even reduce the risk of developing skin cancer.

The study , which involved a total of 19 people, showed that skin exposed to UV radiation was less red after two weeks of using CBD cosmetics - and less skin DNA damage was also recorded. DNA damage can lead to cell mutation, which increases the likelihood of developing skin cancer. It is important to note that the group of 19 participants is a typical size for studies with over-the-counter, non-prescription products (such as CBD), so the results of the study are indeed promising.

Effects of CBD on anxiety in breast cancer

A 2024 study , conducted by a collaboration between one of the National Cancer Institutes and several researchers , examined whether CBD could reduce anxiety levels in patients with advanced breast cancer. The randomized clinical trial compared a group of breast cancer patients given a 400 mg dose of CBD with a placebo group.

Although the primary objective of the study—to find a significant difference in anxiety levels between the groups—was not met, the researchers found that anxiety levels were significantly lower 2-4 hours after CBD administration. The study results also confirmed that CBD is a safe way to reduce anxiety in breast cancer patients.

One of the study's authors emphasized that this study has sparked a great deal of interest in clinical trials evaluating the effects of CBD on anxiety, and noted the need for more research to understand how this natural substance can be included in the arsenal of therapeutic tools to combat anxiety experienced by people with cancer.

New CBD products

The availability of CBD products on the market has grown exponentially in recent years. Most of the CBD products listed below are already available to consumers in some countries around the world, although some of them you may not have heard of yet. It is likely that these products will only increase in the global CBD market in the coming years.

CBD drinks

CBD-enriched beverages have been gaining popularity around the world for some time, but in 2025, these products will enter a whole new level. Manufacturing innovators are constantly improving fast-acting nanoemulsion technologies that allow CBD-infused beverages to act extremely quickly - the effects of these products are typically felt in just five minutes. In countries where oral CBD is available, these products are attracting an increasingly wide audience due to their unique properties.

CBD chewing gum

CBD chewing gum provides both a quick and long-lasting effect, combining all the best properties of CBD. Similar to taking CBD oil under the tongue (in countries where CBD is considered a food supplement), CBD chewing gum allows for rapid absorption of this natural substance through the tiny capillaries in the oral mucosa. This way, the CBD enters the bloodstream directly, ensuring an even more effective effect.

CBD probiotics

It is safe to say that two of the fastest growing areas in the wellness industry are CBD products and probiotics. The combination of these products is particularly intriguing to many innovative product developers, as they affect the body in different, yet complementary ways. Probiotics are beneficial bacteria that help maintain gut health and microbiome balance. CBD is also used to improve the endocannabinoid system, which is responsible for maintaining many vital physiological functions in humans, so it is believed that the combination of these two components can provide even greater health benefits.

Water-soluble CBD

Oil is a substance that is insoluble in water, and the human body is made up of over 60 percent water. Each person’s body has a limited ability to absorb and process oil-based CBD products. Metabolism also limits the rate at which oil-based products are absorbed.

Water-soluble CBD has a higher bioavailability than oil-based CBD products. Its production process uses emulsification, which allows the body to recognize the oil as a water-friendly substance. Emulsification breaks the oil into extremely small particles, making it more efficiently absorbed by the body. This is why more and more manufacturers around the world are seeking to offer water-soluble CBD products to their consumers.

Summary

In 2025, there will be increasing attention not only to CBD, but also to other cannabinoids such as CBN, CBG and CBC, and functional products with CBD and additional beneficial ingredients will become increasingly popular. It is also important to note that CBD extraction technologies are constantly improving, allowing for even greater potential for health-promoting products. Recent scientific studies show the benefits of CBD for inflammatory bowel diseases, dementia, the potential to reduce sun damage to the skin, etc.

As we head into 2025, the CBD industry continues to amaze with its rapid growth. The latest trends are shaping the future of this dynamic market, fueling even greater growth.